The brain behind the operations at Audibase HQ has obviously been working harder than a one eyed cat watching two mouse holes this past week, making the audio social network even better for its users.

For a start, Audibase user profiles are now completely customisable.
Instead of just the option of choosing your profile photo, users now have control over how their profile background looks, and also have the choice in adding backlinks to their other social networking sites or personal webpages.
Through this new customisable feature, Audibase are offering the chance to turn their accounts into a platform where users can create their own brand and become recognisable in their own right.
The second change to be made to the Audibase network is the look of the playlists.
Before, they were just a player that ran straight across the screen.
Not overly amazing to look at, only there to serve a purpose.
Now, however, playlist are shown in the Twitter card format.
The album artwork takes precedence, yet another way Audibase are offering free advertising to the user, with the tracks held in the left hand corner of the image, and the sharing options in the right.

On the topic of album artwork, animated gifs can now be used as album art instead of just a plain static image, so that when you tweet a track, it will now also have the added feature of the gif along with audio.
Anyone who thinks that this feature is no big deal, has probably been living under a rock and isn’t aware of the power of The Gif.
A good gif can be used to easily express any type sentiment.
For example, it can save those of us who are emotionally deficient from unavoidable and uncomfortable situations, like consoling an upset friend.
Instead of awkwardly patting their head while they sob on your shoulder and ruin your very expensive shirt with their freely running mascara and snot, you can Tweet them a gif of a dog putting their arse on a cat’s face, set to some equally hilarious music.
If they don’t find that bellyaching laughable, then they have bigger problems than a failed relationship/lost job/dye job gone wrong.

The use of this gif/audio feature isn’t limited to social or awkward situation avoidance purposes. It’s also a great way to draw attention to a web page.
Everyone knows that the success of a website is directly linked to how well it stands out online. Gifs were a massive part of our web usage in 2013, and they only look to be getting more popular for 2014.
They can increase the number of people visiting your blog or website, and also bring a fresh edge to a campaign that feels well past it’s sell by date.

Which Audibase obviously realized as they’ve led by example with their Appapella campaign above, and have also updated their WordPress plugin, so that anyone with a WordPress site can add the gif and audio feature to their page easily and quickly.
Not only that, users of other sites like Blogspot and, of course, Tumblr, can also add this duo to their page by the html code.
Considering all the benefits of these new features, people with websites, professional or otherwise, should be signing up for an Audibase account quicker than keyboard warriors jump on a bandwagon.